Is this course for you?

If you answer yes to any of the following, then yes it is.

  • You are a marketing manager or comms manager stuck in a rutt of delivering projects and need to learn a framework to deliver strategic comms with confidence

  • You are a freelancer undertaking tactical work for clients and want to guide them to be more strategic and charge more for your efforts, but you lack skills and confidence or a framework.

  • You are leading an organisation or member body and are responsible for marketing or communications but have no skills in this area and need to lead this area strategically and with confidence and effectiveness

  • You are a business leader and need to take control of your approach to how you attract customers and help them buy from you, whilst spending money wisely and investing in the right resources

Course overview

Detailed audio and visual lessons, quizzes, resources and templates

    1. Pre-course learning

    2. Next steps

    3. What do you want to achieve?

    1. What is purpose?

    2. Integrating your business plan

    3. The 3 things to ask yourself before you start

    1. How to make goals measurable and achievable

    2. Define what success looks like

    3. Bringing people with you

    1. Developing content that hits the mark

    2. Who are your customers?

    3. Customer personas

    4. An introduction to customer mapping

    1. Create messages that cut through the noise

    2. Creating your 5 'whys'

    1. Targetting the right people

    2. An introduction to the PESO model

    3. Selecting the best tactics

About this course

  • £1,275.00
  • 23 lessons
  • In-depth Masterclass with live elements
  • Learn the process PLUS implementation
  • Create tangible outcomes and quality results for your comms

Testimonial

Seven Step Masterclass Workshop

Rachel Bell, Chair of Women in Property

"Emma took us through her 7 steps to clear communications goals in a virtual morning workshop. I came away with a clear and focused outline for future communication projects. A challenging morning, with lots of questions to answer but found a way to really define key targets and clarify the purpose. Emma brought lots of positivity along with much support through an enjoyable morning as we worked through the steps."

Why you should take this training

This training also helps you embed the strategy by doing it whilst you are learning. Because of this, the recommended time to complete it is 3-6 months. I have found this gives you time to complete the work between the live sessions. I deliver the remote online elements and downloads via my learning platform Thinkific. This is also no ordinary run-of-the-mill online course where you learn a few things. I am a respected, Chartered Practitioner with more than 25 years working in and for businesses doing this for them. Now I am helping you to do it too. This is why I have built-in tonnes of accountability for you. I want you to succeed and complete the training within 3 months.
Sign me up Emma!