Is this course for you?

If you answer yes to any of the following, then yes it is.

  • You are a marketing, PR or comms manager and need to produce a podcast for your place of work, with confidence

  • You are a freelancer or solo business owner and want to create a community or generate leads for your business and need help to structure starting a podcast around doing everything else (literally!)

  • You are leading an organisation or member body and are responsible for marketing or communications and want to start a podcast as you know it will help grow your membership/community but don't know where to start and have little time

  • You are a business leader and want to lead with confidence but hate writing a blog so you want to connect with your staff/supplier/customers and are looking for strategic support to start the right audio podcast and spend your money wisely

Masterclass Overview

Detailed audio and live sessions, quizzes, resources and templates

    1. Pre-course learning

    2. Next steps

    3. What do you want to achieve?

    1. Why are you starting a podcast?

    2. Integrating your business plan

    3. The 3 things to ask yourself before you start

    1. Define what success looks like

    2. How to make goals measurable and achievable

    1. Who are your customers?

    2. Developing content that hits the mark

    3. Customer personas

    4. An introduction to customer mapping

    1. Different formats of podcasts

    1. Create messages that cut through the noise

    2. Creating your 5 'whys'

About This Masterclass

  • £1,550.00
  • 26 lessons
  • In-depth Masterclass with live elements
  • Learn the process PLUS implementation
  • Be accountable to starting and launching your podcast

Testimonial

Start And Launch Your Audio Podcast

Jo Twiselton, Owner Twist Consultants

"Emma is walking me through every step of my podcast from planning to thinking about audience growth, purpose and the all-important production! I can't wait to get it done!"

Why you should take this masterclass

Start the right podcast without wasting time and money

This Masterclass helps you embed your strategy by doing it while you’re learning. Because of this, the recommended time to complete it is 3-6 months. I’ve found this gives you time to complete the work between the live sessions. I deliver the remote online elements and downloads via my learning platform, Thinkific and we meet regularly throughout. This is no ordinary run-of-the-mill online course where you learn a few things. I am a respected, Chartered Practitioner with more than 25 years working in, and for, businesses helping them achieve their marketing and communication objectives. And, I’ve been successfully running my podcast, ‘Communication that Works’ for over two years and with more than 130 episodes under my belt and listeners from across the world. Now I am helping you to do this too. You’ll see there is tonnes of accountability wrapped around this learning. I want you to succeed, launch your podcast within 3 months and share your voice, ideas and expertise with the world.
Sign me up Emma!